Online Advertising Matures
| FOR IMMEDIATE RELEASE | CONTACT: Keith Parker |
| July 21, 2000 | Data Analysis Group |
| Phone: (707) 894-9100 | |
| E-mail: support@infott.com | |
| URL: www.infotechtrends.com |
New Creek Ranch, California - July 21, 2000. Over the past three years online advertising has matured from a suspect promotional scheme to a key component of corporate advertising strategy. Sustained growth has resulted from several factors. E-commerce, both business-to-business and consumer, has grown substantially. The online advertisements themselves have become more sophisticated than the simple static banner adds of two years ago. And, advertisers have become increasingly savvy on targeting prospects by demographics and buying profiles.
Since 1998 online advertising sales have grown at rate of 46%. For the year 2000 revenues are expected to reach $8-bil, up from $2-bil in 1998. Growth will continue as business-to-business e-commerce expands.
| Forecast sales of online advertising, worldwide. | |
$-bil | |
| 1998 | 2 |
| 1999 | 5 |
| 2000 | 8 |
| AGR | 46% |
| Source: www.infotechtrends.com | |
The information in this press release is based on a review of InfoTech Trends database of market research statistics. For more market data on the information technology industry go to Free Data. To see our press releases go to Press Releases.
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